Stock planning
Reorder point: when should a small business buy again?
A reorder point is a stock threshold that prompts a replenishment decision. A simple starting formula is expected demand during replenishment lead time plus a safety buffer. It tells you when to review a purchase; it does not, by itself, tell you how much to buy.
By iEquity Market · Published and reviewed
Start with a stock record you can use
Choose one product or variant rather than combining items that cannot replace each other. Count usable units, note units already committed to customers, and list confirmed incoming orders with expected dates. Keep damaged, expired or otherwise unusable units out of the usable-stock count.
Use the same unit throughout the calculation. If you sell individual pieces but buy cartons, record both the number of pieces per carton and the conversion you use. A simple worksheet is enough to begin; the first task is making the record consistent, not buying new software.
| Input | What to record | A common source of error |
|---|---|---|
| Demand | Units used or sold per day over a stated, representative period. | Treating days when you had no stock as proof of low demand. |
| Lead time | Days from placing an order until stock is usable for sale or work. | Counting transit alone and omitting preparation or receiving. |
| Buffer | Extra units selected for uncertainty, with a reason. | Using an arbitrary percentage without reviewing outcomes. |
| Stock position | Usable stock, commitments and confirmed incoming units. | Counting an uncertain or late incoming shipment as immediately available. |
| Purchase constraints | Pack size, minimum order, shelf life and storage capacity. | Increasing an order solely to reach a lower unit price. |
Calculate a trigger with consistent units
For a stable, continuously reviewed item, start with: reorder point = average daily demand × replenishment lead time in days + buffer units. NetSuite and Amazon both describe this basic relationship. Treat it as a planning model, not a promise that stockouts will be eliminated.
Illustrative example: a shop uses 6 units per day, replenishment takes 8 days and the shop chooses a 12-unit buffer. Demand during lead time is 48 units, so the trigger is 60 units. These are invented teaching inputs, not iEquity Market sales data, delivery times or a recommended buffer.
Source: NetSuite: reorder point definition and formula
Example only: (6 units/day × 8 days) + 12 buffer units = 60 units. This is the review trigger, not the order quantity.
Compare the trigger with stock that will actually be available
Suppose the same shop has 70 usable units and 15 already committed to customers, with no incoming order. Its uncommitted position is 55 units, below the 60-unit trigger. That prompts a purchase review. First check whether those commitments were already included in the demand forecast so they are not counted twice.
Confirmed incoming stock can affect the decision, but timing matters. An order due after you expect to run out cannot prevent the earlier shortage. Check expected arrival dates and existing orders before raising another request. Keep one record of each open order to avoid accidental duplication.
Decide order quantity separately
After deciding that a review is due, choose a quantity that fits the expected demand period, pack sizes, seller’s minimum order and your storage limits. Consider how long the goods remain usable. A cheaper unit price can still leave you with more stock than you can use.
If a seller’s minimum is above your workable quantity, ask whether a smaller trial order, standard specification or different pack is available. Confirm any price change. The minimum-order guide explains which questions to ask; do not assume every independent seller has the same policy.
When does this simple model need adjustment?
Review the inputs after a promotion, seasonal change, repeated late deliveries or a change in how the product is used. A single average can hide uneven demand. If you only check stock weekly, you also need to allow for demand before the next review; the simple continuous-review trigger is not enough on its own.
For a new product with no history, start with an explicitly labelled assumption and a manageable trial quantity. Record actual demand and the full elapsed time until stock becomes usable. Replace the assumptions with observations as they become available.
Make the next purchase request specific
Turn the review into a request with a product specification, quantity in a clear unit, destination and required arrival date. Note whether a partial delivery or substitute is acceptable. Keep the record of why the request was raised so that you can compare the outcome with your plan.
iEquity Market accepts inquiries for review. A submitted request is not a reservation or a confirmed replenishment schedule. Availability, quantity, price and delivery must be agreed for the particular product and seller.
Sources and scope
- NetSuite: reorder point definition and formula
Background on reorder-point planning. The worked example and review checklist on this page are editorial examples, not business results.
- Amazon: inventory management for small businesses
Background on stock records and replenishment. Amazon-specific tools described there are not features of iEquity Market.
Initial publication: 4 November 2026. This article contains editorial guidance, not a supplier endorsement or a customer case study.
Prepare your next purchase
Use the purchase-request template to describe your next order, including the required arrival date and acceptable alternatives.
How to write a product purchase request for Armenia
iEquity Market currently accepts inquiries and seller introductions, starting with Armenia. Product availability, price and delivery require individual confirmation. Sending an inquiry is free, creates no purchase obligation and does not reserve stock. Online checkout is not available.